Ghostly Concept Text Effect in Photoshop
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Step five:
Now add a rectangle marquee selection around your text then go to Edit > Copy Merged. Then go back to Edit > Paste.

Step six:
Go to Filter > Blur > Motion Blur. Apply the settings below.


Step seven:
Under Layer Style(Layer > Layer Style) add an Inner Shadow and Pattern Overlay blending options to your motioned blur design layer. Then set the layer’s blending mode to Hard Light at 47% opacity level.



Step eight:
Now move down the motioned blur design layer until your satisfied with the ghostly effect fading away from the text.

Step nine:
Add more colorful smokes outside the text, use the same method from the first smoke design.

Final Image:
Ghostly Concept Text Effect.

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nice work, guy